Our Services
Ascent supports an extensive range of Qualitative and Quantitative fieldwork methodologies in healthcare market research. We can project manage all aspects of your fieldwork.
Qualitative
- In-depth interviews
- Focus Groups
- Mixed methodologies
- Ethnographies
- Online Communities
Quantitative
- On-line panels
- CATI
- F2F
Other Services
- Screener Writing
- Facility Hire
- Moderation
- Translation and Transcriptions
- Simultaneous Translation
- Video Streaming
- Scripting, Hosting and Data processing
- Consent or E-doc Management
- Incentives Payments
Specific Healthcare Audiences and Specialisms
HCP Respondents
Examples Include:
Primary Care & Specialists
- Primary Care Physicians (PCPs)
- Nurses
- Nurse Practitioners
- Oncologists
- Neurologists
- Rheumatologists
- Cardiologists
- Dermatologists
- Psychologists
- Urologists
- Endocrinologists
- Infectious Disease Experts
Pharmacy & Hospital Professionals
- Pharmacists
- Pharmacy Directors Payers
- Hospital Executives
- Medical Device Usability Experts
Rare Disease Patients
Examples Include:
- Multiple Myeloma
- Neuromyelitis
- Optica
- Bronchiectasis
- HIV
- Hepatitis C
- Vitiligo
- Juvenile Idiopathic Arthritis
- Pulmonary Arterial Hypertension
- All caregivers for rare diseases
Regular Patient Respondents
Examples Include:
Chronic Conditions
- Asthma
- Diabetes
- Crohn’s Disease
- Gestational Diabetes
- Alopecia
- Atopic Dermatitis
- Arthritis
- Eczema
- Psoriasis
- Alzheimer’s
- Dementia
- Parkinson’s
- Ulcerative Colitis
- Insomnia
- COPD
- Migraines
Caregivers
- All caregivers for chronic and acute conditions
Therapy Areas
Examples Include:
- Allied health
- Autoimmune
- Cardiovascular
- Eye Care
- Family Care
- Hospital Admin
- Infectious Disease
- Neuromuscular
- Oncology
- Pain Management
- Respiratory
- Surgery
Our Recruitment Process
Our recruitment process ensures seamless coordination and engagement throughout the research journey, maximising data quality and participant satisfaction.
Research
We strategise by gathering information to set feasible quotas and optimal locations. If challenges arise, we find solutions. We partner with local recruiters with market insights and we boost recruitment via social media, support groups and referrals.
We Never Give Up
We understand the vital importance of your quotas, especially for validation studies, and are committed to meeting your targets. When challenges arise, we expand our recruiter network, seek referrals, and offer incentives to ensure success.
Build a Connection
We are fully committed to your recruitment success. You can trust that it remains our top priority. We also prioritise the well-being of our recruits, ensuring they feel valued and engaged for future research participation.
Knowledge is Power
We continually refine recruitment by applying insights, adapting to trends, and integrating feedback. Our commitment to learning ensures we stay ahead, delivering superior solutions that exceed expectations.
Transparency
Our open and honest approach fosters transparency, ensuring seamless collaboration with clients and partners. We prioritise clear and direct communication throughout the recruitment process.
Service
Building strong relationships is at the heart of what we do, driving our commitment to exceptional service at every touchpoint. While our team brings passion and enthusiasm, delivering outstanding results always remains our top priority.
Outperforming
Excellence is our standard—we strive to go beyond simply doing well. Committed to improving patient outcomes, we go the extra mile to support them. We recognise their challenges and pressures and stand alongside them every step of the way.
Teamwork
Teamwork is at the core of Ascent Market Research. By collaborating closely, we go beyond client expectations and achieve exceptional results through our genuine support for one another.
Your Questions Answered
What is health care research?
In the context of market research, healthcare research involves the systematic collection of data to inform various processes and decisions. This includes the development and enhancement of medical devices, identifying market opportunities, guiding expansion strategies, optimizing advertising efforts, and shaping overall business plans.
Healthcare market research encompasses both qualitative and quantitative methodologies, such as interviews, focus groups, observations, surveys, questionnaires, and trials. These studies engage patients, healthcare professionals, and caregivers to gather valuable insights that drive informed decision-making.
Healthcare market research can be conducted internally by manufacturers and medical organisations, but it is often outsourced to trusted fieldwork and research firms. This approach ensures regulatory compliance, data integrity, and high-quality insights.
What does a market research agency do?
A market research agency is generally defined as a company that provides a full range of research services on behalf of its clients. These agencies typically consist of researchers and administrators who work together to conduct studies in accordance with industry guidelines and specific quotas.
Depending on its area of expertise, a market research agency may specialise in qualitative research, quantitative research, or both, often complemented by additional services to support comprehensive insights.
What is the best way to recruit research participants?
Medical device manufacturers and design houses prioritise delivering top-tier human factors research. However, securing high-quality participants can be a complex and time-consuming challenge, diverting focus from the core goal of enhancing product design.
Ascent Market Research offers a cost-effective and efficient solution to recruitment challenges, even for the most specialised and complex healthcare studies. Leveraging extensive, long-established databases of diverse patients and healthcare professionals, Ascent Market Research serves as a single point of contact for your global research needs.
What is a usability study?
How do you recruit participants for usability studies?
Before initiating recruitment for usability studies, organisers should first establish a clear outline of their requirements and objectives. This includes defining the study focus, selecting an appropriate methodology, identifying target participants, determining incentives, and setting overall research
goals.
Once these elements are in place, many medical manufacturers and firms turn to fieldwork agencies or specialist recruiters to streamline the recruitment process. These agencies leverage extensive, long-established databases of diverse patients and healthcare professionals, ensuring the selection of high-quality participants who provide valuable insights while adhering to industry regulations and compliance standards.
How many participants are needed for usability testing?
The number of participants needed for usability testing depends on both the research objectives and the allocated budget. While larger sample sizes can provide more precise results with reduced inconsistency, studies have shown that testing with as few as five participants can uncover approximately 85% of usability issues. Beyond this, additional participants often yield similar insights with minimal variation from the initial findings.
How can I recruit hard to reach research respondents?
Partnering with Ascent Market Research is one of the most effective ways to reach and recruit hard-to-find respondents for healthcare research studies.
With a well-established, extensive network of patients, healthcare professionals, and industry connections, we excel at identifying the right participants even in the most challenging and niche circumstances. Whether targeting rare conditions or accessing respondents in remote areas, our processes help overcome recruitment barriers to ensure the best possible research outcomes.
What is human factors in medical research?
In medical device research, Human Factors (HF) is a critical discipline that helps manufacturers optimise device design and production processes. By leveraging real user insights, HF studies identify potential performance issues and opportunities for improvement, ensuring that devices function effectively in real-world settings.
Additionally, HF research provides valuable feedback on device usability within typical user environments. According to the BSI, conducting HF research early in the design and development process serves as a key preventive measure against poorly designed medical devices, ultimately enhancing safety, efficiency and user experience.
What are the advantages of surveys in market research?
Surveys are a widely utilised and effective method for data collection in market research, offering several key advantages:
∙Enable the collection of quantitative data for measurable insights
∙Simplify report writing and data analysis
∙Allow for the gathering of emotional and qualitative feedback
∙Cost-effective compared to other research methods
∙Practical and easy to administer
∙Versatile, as they can be conducted online, remotely, or in person
∙Efficient, providing timely and structured responses
Are market research recruitment agencies worth it?
Recruitment fees are often viewed as a major expense, but the impact of a no-show or mis-recruit—especially in validation studies—can be far more costly. Poor-quality recruits lead to unreliable insights, which is why experienced recruiters prioritise precision and reliability to keep
your quotas on track.
A skilled recruiter understands that Human Factors (HF) research differs from general market research—it is not just about filling seats. If a recruiter lacks this understanding, it’s crucial to communicate the significance of HF requirements. Building a strong relationship with your recruiter ensures they grasp the importance of local market regulations and the critical nature of your quotas, ultimately contributing to the success of your study.
What is a patient?
Ascent Market Research categorises its healthcare research participants into two primary groups: healthcare professionals (HCPs) and individuals diagnosed with an ongoing health condition. For simplicity, we may refer to the latter as ‘patients,’ though we fully recognise that each person is far more than a diagnosis or data point. We also understand that while many participants manage long-term conditions, they may not identify with terms like “chronic disease.”
Your experiences and insights are valuable. If you are living with an ongoing health condition, we want to amplify your voice—ensuring your perspectives help shape the future of medical devices and healthcare treatments. Join our fully compensated healthcare research panels by clicking the ‘Join Our Panel’ tab.
Join Our Panel Today
Become a part of our dedicated community at Ascent Market Research and contribute to groundbreaking healthcare advancements. Whether you’re a healthcare professional, patient, or caregiver, your insights are invaluable. Contact us today to learn more about joining our panel and making a difference in the future of medical research.