Ascent Market Research Team
Our team has extensive experience in recruiting for usability and human factors research. We know that recruiting the right participants and meeting both quotas and sub-quota requirements are essential to success.
Our experienced team fully understands the importance of compliance. We are dedicated to ensuring that we meet your quotas in accordance with local market regulations.

Meet The Team
At Ascent Market Research, our team is composed of seasoned experts committed to delivering unparalleled insights and recruitment solutions for usability and human factors research. Each member brings a wealth of experience and a unique perspective, ensuring that we meet the diverse needs of our clients.
Luci Talbot Clarke
Operations Director
With over a decade of experience in healthcare recruitment and medical market research, Luci brings a wealth of expertise to Ascent Market Research. Her strong background in client liaison and business management further enhances her ability to drive strategic growth and deliver to an exceptional standard.
Vipul Chokshi
Managing Director
Vipul is a Co-founder at Ascent and has 25 years of experience in the industry. His calm, sensible approach to problem solving and clear vision help drive the business forward in new and innovative areas. He still has a very hands-on approach and has experience across a range of project types, including HCPS’s to consumers to rare patient research projects.
Kinjal Chokshi
Finance Director
Kinjal is a Co-founder at Ascent and sits at the core of the business, making sure it runs smoothly. She is responsible for financial aspects at Ascent, from invoicing, to balancing the books, ensuring we remain profitable. The delivery of payments for all suppliers, recruiters and staff are in her responsible hands.
Parul Ranpura
Research Consultant
With over 20 years’ experience, Parul leads many of our quantitative online panel projects. She has diverse exposure, working for multiple organisations across various business sectors and hard to reach audiences. Her understated dedication and drive along with her strong quantitative project management skills provide our clients with the confidence to turn to her again and again.